Leadership Team

Aaron Sansoni
Executive Group Chairman

Aaron Sansoni, or ‘Mr Empire’ as he has become known as, is a serial entrepreneur and has built a fortune in business by starting, building, and investing in over 130 companies to date. He’s also an internationally acclaimed speaker, best-selling author, popular social media authority and has sold over 100,000 books to date.

Aaron is the Chairman of Sansoni Management, a successful private equity firm with interests in Media, Technology, E-commerce, SAAS, Education, Sports & Entertainment, Hospitality, Retail, Aerospace, Health and much more.
Aaron has dedicated much of his life to not only building his own business portfolio but helping others to do the same. He’s travelled the world and has spoken at some of the most exclusive venues and shared the stage with business icons, including billionaire Sir Richard Branson, Hollywood A-Lister Arnold Schwarzenegger & world-leading speakers Tony Robbins, Gary Vee, Tim Ferriss and Dr Eric Thomas to name a few. Aaron has personally trained over 700,000 students in 132 countries across over 150 industries, both on and offline, through his training spanning almost two decades of mentoring.
Growing up in a disadvantaged environment and a broken home in the outer suburbs of Melbourne, Australia, Aaron grew up one of seven children. He spent most of his time playing basketball and thinking of inventions and business ideas that he hoped would change his life. As a troubled kid he was told he had attention deficit disorder in his early school years and was often told by his teachers that he wouldn’t amount to anything.
By age 9 Aaron was doing a regular paper round. By 12 he had started his first business, a local car wash for the neighbours. Barely passing high school Aaron found himself working in sales while still pursuing business ideas in his spare time. Eventually Aaron would go it alone and become a full-time entrepreneur and investor learning a lot of hard lessons on the way.
These days Aaron splits his time between running Sansoni Management and educating budding entrepreneurs on how to build their own business empires trying to pay it forward.

As giving back is such a big part of Aaron’s philosophy, He along with his wife, founded the Aaron Sansoni Foundation, a charity set up to help those in need in Australia and abroad. 100% of all donations are passed on to our charity partners each year. The foundation’s most recent endeavours led them to raise and donate over $200,000 to UNICEF in only 2 hours. Previous endeavours include donating another $200,000 to the Monash Paediatric Emergency ward in Melbourne, feeding 250,000 Australians with Oz Harvest and many other causes in the last 7 years the charity was formed.

Aaron is also a dedicated husband and a father to a son and daughter.

Helen Stana
Group Chief Financial Officer

Helen Stana serves as Group CFO of Sansoni Management. In this role, Stana has overall responsibility for the controllership and financial reporting activities for Sansoni Management, which include the Empire Group International, the Global Coaching and Speaking Authority, Aaron Sansoni Group International and Paragon. Stana had previously held a variety of senior financial management positions with Hewlett Packard, Varian International and Nissan Motor Manufacturing Co. In these roles, Stana had overall responsibility for the companies’ financial reporting, planning and budgeting, systems of internal controls, corporate and benefits accounting. A Certified Practicing Accountant, Stana holds a bachelor’s degree in accounting from Swinburne University.

Kate Russell
Portfolio Director

With her strong commercial background and expertise in technology, innovation, startups and media, Kate Russell has founded her own international businesses as well as worked with founders and CEOs around the world to scale theirs. She has worked for large global technology startups in augmented reality, artificial intelligence and machine learning as well as leading international startup accelerator and private equity firm, Startupbootcamp, as Head of Corporate Partnerships. She has contributed to the commercial success and growth for organisations such as Blippar (UK), Layar (Netherlands) and News Corporation in Australia. She co-founded a media company that represented over 300 creatives, journalists and photographers to publishers in over 60 countries. Kate was instrumental in establishing Corbis (US) in the Netherlands, a creative image and footage archive, then owned by Bill Gates. Kate is passionate about innovation, growing businesses and making visions a reality.

Carolina Ale
Head Of Marketing & Public Relations

Having worked across Fashion & FMCG industries the last 22 years across brands such as Levis, Jockey, Gestuz, YAYA, Jag, Chase Distillery & Deeds Brewing. She has a diverse experience ranging across design, product development, marketing, PR and nurturing brands and products from infancy to market. Carolina has a strong focus in developing and driving solutions across branding, customer experience and creating new opportunities to connect brands with audiences. She’s passionate about design, big ideas and giving brands life. Outside of work, Carolina loves all things art, exhibitions and immersive experiences. She finds zen in yoga, music and loves to cook and entertain.

Avarile Wang
Chief Technology Officer

Avarile is a full-stack developer with Manufacturing / Supply Chain Integration background, or Vice versa. He has been working for Ford / General Motors, and multiple logistics companies, and created many software solutions for supply chain and logistic projects.

Challenges are pretty much daily life in manufacturing as well as programming, it makes people upset and stress out, but it also provides a handsome reward if enough problems have been solved and goals achieved, He kind of of always enjoyed it.

Stuart Gibson
Legal Counsel

“Unafraid to go the extra mile, Stuart Gibson is a passionate defender of his clients’ brand and reputation.

Stuart has extensive experience in the fields of Intellectual Property (non-contentious and contentious) and Media and Entertainment law – with a particular bent for defamation cases. He has been recognised as one of Australia’s top media and defamation lawyers and has been involved in many landmark judgments.

Stuart’s expertise has been sought out by a number of high-net-worth individuals, Fortune 500 Directors and notable names in the entertainment industry. His perseverance in protecting the personal brand of internationally acclaimed and high-profile clients led to his recognition in Doyles Guide and a Leading Lawyer in the area of Technology, Media and Telecommunications.

In addition to this work, Stuart advises many of Australia’s leading retail brands including Brett Blundy Retail Group and global brands Lovisa, Honey Birdette, Bassike and State of Escape Accessories.”

Elena Sansoni
Chairwoman, Aaron Sansoni Foundation

As co-founder and Chair of The Aaron Sansoni Foundation, Elena Sansoni brings an extensive background in education, academia and policy, communications and community engagement across the not-for-profit, public and private sector including government and global corporations.

Through personal life experience, as well as throughout her teaching career, Elena has seen first-hand what a difference even the smallest amount of help can make to a child, adult, family and entire community in need.

She enjoys working with stakeholders to create positive outcomes for our partner charities, be it through fundraising, mobilising volunteers and facilitating beneficial connections, or raising awareness.

David Galle
Executive Assistant to Aaron Sansoni

David is Executive Assistant to Aaron Sansoni. With over 25 years of organisational and operations experience with International brands such as Hilton, David is passionate about connecting with people and providing exemplary support. His ability to adapt to the ever-changing needs of an entrepreneur and has seen him working with Aaron on multiple projects from the ground up.